We built this toolkit to help establish the full visual identity for 24-7 Prayer.
Our identity is more than just a logo. It’s a design system built with a number of elements in a particular way, all coming together to make the 24-7 Prayer brand recognisable, anywhere it is used. Everything we say and do communicates something about us – from the way we display our logo and the colours we use to how we lay out information.
This toolkit provides the foundation for our visual identity system. Naturally, the guidance will evolve over time as our visual identity develops and new brand elements and outputs are added.
We’ve written these guidelines to support the use of the main 24-7 Prayer brand. However, there are many different initiatives and projects within 24-7 Prayer that have their own branding, which we call sub-brands.
Sub-brands should always be developed to complement the 24-7 Prayer brand because they will be seen together and should look like part of the same family. Each sub-brand will have its own fonts, colours and rules, but where guidelines aren’t given, the 24-7 Prayer core brand guidelines should be observed.
If you’re part of a 24-7 Prayer national team, you may want to customise certain ways you use the brand, but take care not to contradict the specific guidance in this document. This is important to build the trust and recognition of 24-7 Prayer around the world, and to make sure that people can identify national teams as an official part of 24-7 Prayer.
If you have any questions, please contact us.
This toolkit has been built alongside our Content Guidelines.
